7 LinkedIn Hacks for Growing Your Business in 2017

By Amanda Creter

By Amanda Creter

When it comes to marketing yourself and your business on social media, what are the first platforms that come to mind? Facebook tends to be the first place most young professionals and entrepreneurs turn to. Although Facebook can be a great resource to grow your presence on social media, many tend to overlook other outlets. One that a lot of individuals don’t invest much time into is LinkedIn. Many view it as a forum to look for a new career or recruit new talent for big corporations. It is not commonly associated with small business, entrepreneurs, or fields such as Real Estate. However, given the chance, LinkedIn could benefit you in more ways than you realize, and here are 7 hacks to kick starting your business presence on LinkedIn.

1)      Complete your Profile. This may seem like a pretty straightforward task, but you would be surprised by the amount of LinkedIn users who have not completed their profiles. A complete profile lays out a better story of your history, your skills, and how you may be a valuable contact to someone.

2)      Create a Business Page. LinkedIn is not just for professionals looking to change careers. You may not think you will gain much from LinkedIn outside of connecting with others in your industry, but it is a good way to keep in contact and up to date on potential clients.

3)      Link your Business and Personal Pages. This way you can promote your business on your personal page as well. You can also link your personal page to your business website. By linking these two pages you give connections a look into yourself personally (the individual behind the brand that they can relate to) and by showcasing what your company/business does.

4)      Join/Start LinkedIn Groups. See a group that interests you? Maybe it’s about Marketing, Real Estate, or the area you live in. Whatever it is, join in and share your opinions (or expertise!) If you don’t see a group that interests you, or you see enough mention of a topic that doesn’t have its own outlet, create a group for it! Maybe you are in a large group of other Real Estate Agents and you want to connect with a handful of them specifically. Create a smaller group to converse in, you never know what resources they may provide in the future.

5)      Update your Company Page Frequently. Use this to your advantage. Post frequently, but make sure your posts hold value. Don’t post something that you wouldn’t put on your website or other business pages you have. Add your blog, but make sure they have content your audience would find beneficial. Post visuals, but make sure they are eye catching. Don’t just post any image that comes your way.

6)      Interact with other Professionals (but don’t accept/invite everyone!). Be picky. Yes, you are on LinkedIn to network and make new connections. But not everyone that adds you to LinkedIn will be relevant to what your goal is, growing your business. Take the time to review the profile of every person that adds you. If you think they could be a resource or potential client, then feel free to add them. And this goes the other way around as well. Don’t start adding people to grow your connection count. Quality over Quantity is an important adage to live by in this situation. If you add and accept just anyone, eventually your 3rd party connections will be a complete mess, and you won’t be able to keep up with those who have pertinence to your business.

7)      Customize your URL. This will make it easier to search for you and share your profile with others.

LinkedIn isn’t a good fit for everyone. Those who are not looking to grow a business, change careers, or Network, will most likely stick to platforms like Facebook where they can keep up to date with friends and family. This makes LinkedIn a more niche platform for professionals to use. Take the time and learn the ins and outs of LinkedIn, stay up to date with the changes it makes, and it will pay off for you professionally!

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Is A Marketing Assistant Exactly What You Need?

By Amanda Creter

A new world of possibilities for the modern day Real Estate Agent has been unlocked when it comes to marketing. Many professionals have integrated new strategies and tactics that are setting themselves apart leveraging social media and other distribution channels. However, with these new opportunities also come new responsibilities and many Real Estate Agents simply don’t have the time to invest to make sure they are staying competitive. This is leaving quite a bit of their potential market untapped, open to other Agents who have taken steps to monopolize marketing.

How have they done this? Aren’t they just as busy? They were most likely in the exact same boat as the next agent. So when it came time to expand their team, they looked toward the role of a Marketing Assistant, knowing the advantages such a role would give them in the industry. A real estate team can benefit from many roles, each specializing in their respective duties. Why should a Marketing Assistant be at/near the top of your list? Here are a few areas of value one can bring to your team.

·         Generating/Creating Content – Most Real Estate Agents don’t have much time to post anything other than Congratulations to clients who have just sold or purchased a home. Writing is also not every Agents strong suit. A Marketing Assistant can help a Real Estate Agent or Real Estate Team bridge the gap by creating marketing content. Whether this be weekly blog posts, systematic posting on social media (Facebook, Twitter, Instagram, etc), or adding relevant material on an Agent/Teams website, this creates a web presence they wouldn’t otherwise have. 

·         Lead Management – While they are running your social media presence, they can also be monitoring and following up on leads that come through these channels. Today’s Real Estate Agent has so many lead channels to choose from or invest in, which can become overwhelming. Often times the leads go unchecked because an Agent/Team doesn’t have the time to follow up. Adding this task into your Marketing Assistant’s duties while he/she is already managing your marketing initiatives may be a cost effective way to ensure your leads are not wasted.

·         Market Research – You are busy working with clients and growing a team. You most likely do not have the time to sit down and research what makes your competitor more successful, or what you could be doing more effectively. A Marketing Assistant will be able to do this and provide you with a comprehensive break down on what you are doing well, and what could be improved upon. This may provide you or your team a distinct advantage over the competition.

·         Advertising – The preferred way for Real Estate Agents is to operate and build their business through word of mouth. This takes time to build and Agents still need to cultivate their message to their past clients to maintain their referral business. For a newer Agent, or an Agent trying to grow a team who needs leads to distribute to their team of Agents, a referral based business may not  produce enough leads to sustain a team. When it comes to advertising, many Agents may be challenged finding where to start to build a sustainable pipeline of leads. A Marketing Assistant can spearhead lead pipeline growth initiatives while managing the projects.

A marketing assistant is not only limited to helping out in the areas mentioned above, but those with more experience can take on and understand SEO and Social Media strategies, digital transformation initiatives, and planning/overseeing promotional activities or customer appreciation events. Depending on the structure and goals of your business, a Marketing Assistant can be salaried or paid hourly. If you have your sights set on continuing to grow and are unsure of how to execute against a true marketing strategy, this hire may play a vital role to your organization.

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