By Amanda Creter
A new world of possibilities for the modern day Real Estate Agent has been unlocked when it comes to marketing. Many professionals have integrated new strategies and tactics that are setting themselves apart leveraging social media and other distribution channels. However, with these new opportunities also come new responsibilities and many Real Estate Agents simply don’t have the time to invest to make sure they are staying competitive. This is leaving quite a bit of their potential market untapped, open to other Agents who have taken steps to monopolize marketing.
How have they done this? Aren’t they just as busy? They were most likely in the exact same boat as the next agent. So when it came time to expand their team, they looked toward the role of a Marketing Assistant, knowing the advantages such a role would give them in the industry. A real estate team can benefit from many roles, each specializing in their respective duties. Why should a Marketing Assistant be at/near the top of your list? Here are a few areas of value one can bring to your team.
· Generating/Creating Content – Most Real Estate Agents don’t have much time to post anything other than Congratulations to clients who have just sold or purchased a home. Writing is also not every Agents strong suit. A Marketing Assistant can help a Real Estate Agent or Real Estate Team bridge the gap by creating marketing content. Whether this be weekly blog posts, systematic posting on social media (Facebook, Twitter, Instagram, etc), or adding relevant material on an Agent/Teams website, this creates a web presence they wouldn’t otherwise have.
· Lead Management – While they are running your social media presence, they can also be monitoring and following up on leads that come through these channels. Today’s Real Estate Agent has so many lead channels to choose from or invest in, which can become overwhelming. Often times the leads go unchecked because an Agent/Team doesn’t have the time to follow up. Adding this task into your Marketing Assistant’s duties while he/she is already managing your marketing initiatives may be a cost effective way to ensure your leads are not wasted.
· Market Research – You are busy working with clients and growing a team. You most likely do not have the time to sit down and research what makes your competitor more successful, or what you could be doing more effectively. A Marketing Assistant will be able to do this and provide you with a comprehensive break down on what you are doing well, and what could be improved upon. This may provide you or your team a distinct advantage over the competition.
· Advertising – The preferred way for Real Estate Agents is to operate and build their business through word of mouth. This takes time to build and Agents still need to cultivate their message to their past clients to maintain their referral business. For a newer Agent, or an Agent trying to grow a team who needs leads to distribute to their team of Agents, a referral based business may not produce enough leads to sustain a team. When it comes to advertising, many Agents may be challenged finding where to start to build a sustainable pipeline of leads. A Marketing Assistant can spearhead lead pipeline growth initiatives while managing the projects.
A marketing assistant is not only limited to helping out in the areas mentioned above, but those with more experience can take on and understand SEO and Social Media strategies, digital transformation initiatives, and planning/overseeing promotional activities or customer appreciation events. Depending on the structure and goals of your business, a Marketing Assistant can be salaried or paid hourly. If you have your sights set on continuing to grow and are unsure of how to execute against a true marketing strategy, this hire may play a vital role to your organization.