Today I am joined by Jeff Van Nostran to discuss the nuances of the lending industry and how things have changed over the years. We are in a new age where the consumer has the power due to information being readily available and making the decision process simpler. To stay competitive, lenders need to create efficiencies in the way a consumer engages their services while not charging a premium for those services as seen in the past. Jeff will drill down on what this type of approach looks like in today's lending environment. To learn more, watch this short video.