What Can Brokers Gain From Connecting With Attorneys?

I’ve brought in Vincent Humphrey of Humphrey & Associates to share some insight into the legalities of real estate and the relational side of real estate from a legal perspective. 

Vincent and his firm specialize primarily in family law here in the Bellevue area, which includes divorce, parenting planning, child support, custody battles, and other things of that nature. They also handle civil litigation, which can involve handling residential and commercial real estate transactions. 

According to Vincent, most people don’t understand what it means to specialize in family law and what that encompasses. “When you do family law,” he says, “You do and see it all—from finances, to real estate, to the relationships with the kids and spouse. Everything is there.”

From his perspective, brokers in our market are missing out on a great opportunity by not working with an attorney. When it comes to lead generation or looking for potential off-market deals, attorneys are amazing assets. Vincent himself has many clients who either need to buy a house or have a house or multiple properties that they need to divest themselves from. 

If you’re a broker who’s frustrated that there’s nothing coming out on the market, talk to a divorce attorney.

If you’re a broker who’s perhaps frustrated that there’s nothing coming out on the market, he recommends that you talk to a divorce attorney. If there’s a house involved in a case they’re handling, many times it needs to be either sold or refinanced. 

Brokers can also provide attorneys with valuable services they don’t do themselves, like a CMA or an appraisal. Heading into an arbitration scenario, home values are an important factor. Lawyers can look at Zillow or Redfin, but having the services of a broker at their disposal allows them to speak from a place of authority in that case. 

Stay tuned for part two of my interview with Vincent, where we’ll delve further into the relationship between the legal world and the real estate industry. If you have any questions for Vincent in the meantime, you can call him at (206) 946-8580 or email him at vincent@halegalteam.com. 

If you have any questions for me or you’re looking to buy or sell a home, don’t hesitate to reach out to me. I’d be happy to help! 

How Does the Development Sector of Real Estate Work?

Today I’m joined by David Mulcahy and Tyler Thomas  from the Great Seattle Opportunity Team. There’s a lot of business out there relating to development and rezoning, so I wanted to talk a little bit about how the Great Seattle Opportunity Team is contributing to the market.

According to David and Tyler, they work mainly with development properties in Seattle. They say that it’s very easy to get started in the development space. Their personal experience with starting a business in this area began with a mentorship. Ultimately, David and Tyler say that starting in this business is as simple as having a genuine interest. 

Interest in getting started is just the first step, though. I also asked them how marketing aids them in their endeavors. Tyler said that, from a marketing perspective, what really matters is being able to effectively convey information to a developer.

He says that this becomes easier once you’re able to run the numbers and get a good understanding of how a space might be most effectively used. Having all the necessary information to make your case is the key to getting the deal done quickly.

But, what about the actual sourcing of these properties? Do David and Tyler work with residential or commercial brokers?

Having all the necessary information to make a strong case is the key to getting the deal done quickly.

Actually, this sort of collaboration does happen. David explained that he and Tyler both recently partnered with someone who is both an architect and a real estate broker. Now, they’ve been sending him information, projects, and have even begun a joint venture with him and another seller.

David, Tyler, and their team are happy to assist anyone who needs help structuring a deal. Their assessments can really help determine the financial viability of a project.

It all goes back to a willingness to learn, ask questions, and take a genuine interest in improving the business. As a part of that, they told me that working with Moncord has been extremely valuable to their team. Because they only operate in the development sector of real estate, collaborating with Moncord helps them run their business more smoothly and at a higher level. 

If you have any other questions or would like more information, feel free to give me a call or send me an email. I look forward to hearing from you soon.

A Conversation With Lloyd Ball of Anomaly Commercial

Lloyd Ball of Anomaly Commercial joins me today to discuss the latest trends in commercial real estate and illustrate how we add value to our clients’ business.

Anomaly Commercial is a commercial real estate brokerage services group that helps investors acquire and sell assets for their portfolios. They also work with tenants, national franchises, and small businesses to help them locate expansion spaces for things like restaurants and retail stores. 

According to Lloyd, an interesting shift is happening on the commercial side of the market. More investors are chasing higher-yield properties in smaller, more affordable markets. They’re shifting their attention away from core areas like downtown Seattle, Bellevue, and Kirkland and instead focusing on markets like Tacoma, which is actually one of the leading cities in the country in terms of rent growth.  

When asked about making the transition from a residential broker to a commercial broker, Lloyd explains that the knowledge gap is what stops people from taking that extra step and jumping into commercial real estate. The commercial field is specialized, and you have to understand what property types are involved, their specific terminology, and how to evaluate those different types of properties. 

“You’re shifting from business to consumer to business to business,” he says. “It’s more heavy on quantitative analysis and less emotional.”

For residential brokers to bridge that gap, Lloyd suggests they transition from working with single properties to working with multi-family units because they’re more like an investment property anyway. He adds that dealing with businesses on the commercial side of real estate isn’t without its share of emotion either, though. Business owners and CEOs have employees to think about, and they care about their well-being and their opinions.

We work with Lloyd on the transaction coordination side of things, and the systems we have in place as a team add great value to his business.

Alex and the whole Moncord team go above and beyond to help us see what the health of our business is.

For example, when he delivers an offer and it’s mutually accepted or he sends an offer over to a broker, he CCs Lisa and it shows a certain presence that indicates we’re not just some individual broker—we have a team behind us and this is going to be a professional transaction. This effect helps boost the image of the offer as it comes over.  

For Lloyd, there are many more internal benefits for himself also. He doesn’t feel the pressure of keeping track of everything. With our systems, he can look at all the timelines and deadlines and receive email updates when things need to be done. He feels comfortable with any issues because it’s easy to react to them instead of figuring out what has to be done. It’s easy for any broker who deals with a lot of volume to lose their way in regard to what’s important at any given time and where they’ll put their focus on any given day. Without having systems in place, that can be overwhelming. 

“The uncertainty of where things are can paralyze you,” he says. When working with us, whenever a task comes up, it’s easy to get it out of the way, and that creates a mind space that allows you to think about other things in regard to the business. 

“One thing I can testify to is Alex and the whole Moncord team go above and beyond to help us see what the health of our business is.”

I want to thank Lloyd for taking the time to sit down with me today. He is a great asset to our team and I value my friendship with him. If you have any questions for him about commercial real estate, you can email him at Lloyd@AnomalyCO.com. 

If you have any questions for me about our market or you’re thinking about buying or selling a home, feel free to reach out to me. I’d be happy to help you. 


Why Molly Says Moncord Is the Best at What They Do

Molly Haines.jpg

Molly Haines

Keller Williams Realty

Listen To The Audio Testimony Below:

"I was referred to them by a colleague of mine who had already started working with them. And they have been helping for a few months now, maybe six, basically do everything after I get the house pending. They just take it from there to closing. I was just in Mexico on vacation and Lisa was extremely helpful. I think she did quite a few things that would not be considered her job so I appreciated that a lot. Very helpful, always available, and they always say yes. I have referred them to a few people and I just tell them that you need to work with a transaction coordinator and if you're going to do that then you need to work with them because they are the best. Taking everything from pending and taking it all the way through saves tons of time for me. I don't have to go in and do small documents back and forth, or contact the escrow company, or contact the other sides lender. It saves me a ton of time in making those phone calls or making those documents, so it is a great value for me." 

- Molly Haines

What Are the 3 Game-Changing Benefits of Working With Moncord?

If you sign up with Moncord, there are three things you get that can benefit you greatly in your business. 

The first is our designated resources. Anybody who comes on board with us automatically gets a designated listing coordinator and a designated transaction coordinator. This means you get two new team members with zero training time or down time. It takes about two to three transactions for us to get into a groove with you, but our coordinators are already trained in the industry and know exactly what they’re doing. 

This is a huge value when you think about the normal cost of bringing on staff. These two resources would cost another business a whole lot more than what we charge our business partners. Consider the money you’d save as far as training and staffing goes—we take that burden off your plate. 

When you sign on with us, we help absorb the burdens that come with managing transactions.

Second, you get a dashboard ready to go for your business and an overview of what you’re doing from a transaction perspective. We have an online system we utilize that allows you to see this at the tip of your fingers with your mobile device. It’s basically a dashboard of your income and what you have coming in. It tracks everything you close with us in addition to what you have in status that’s active. 

At any given moment, you can look at the dashboard and know where you’re at with any given transaction, have all your contacts readily available, and have a thorough grasp of what’s happening in your business. You don’t need to have a whiteboard that you’re constantly updating—we do that for you. 

Lastly, there’s the amount of experience you get. We’ve closed thousands of transactions, so we know how to help you become better at what you’re doing. Having a team behind you with that kind of experience is invaluable. We’re here to help you get through your transaction smoothly, and as a second set of eyes, we can catch things in transactions most other brokers wouldn’t. 

If you’re not currently doing business with us, we’d love to talk more with you about how we can support you, your growth, and what you’re doing in your business. Feel free to give us a call or send us an email anytime. We look forward to hearing from you. 

How Do We Help You Grow Your Business?


Recently, we sat down to talk about how you can have a better experience working with Moncord. 

There are three things we’re going to cover today on this subject.

First is how we build a better experience for teams that have assistants. Many times when we work with agents who have built out a team, assistants are already in place. In the past, this assistant was perhaps filling a role where they were doing transaction and listing coordination. 

When we move in and take over this role, the assistant’s part must be repurposed to another area such as database management, client communication, client care, or marketing. 

The most important thing is ultimately that a team’s assistant is working as a catch-all for your business. You will need someone who is focused on growing your business. Re-assigning roles like transaction and listing coordination to us is actually going to allow a team’s assistant to fulfill other duties and, therefore, help the business grow. 

While you or your assistant may remain as the primary point of contact with a client, we are still going to be working behind the scenes and dealing with logistical details. As we handle some of these tasks, you or your assistant will then be free to make a warmer connection with the client, which will lead to referrals. 

Ultimately, we’re here to help you build on top of what you already do.

The second way we build a better experience is by having strong communication. Building clear and effective lines of communication begins with the broker letting us know how we can best reach them. Some brokers prefer phone calls while others may prefer email. Whether it is one of these two methods or something else, we work hard to customize the way we communicate to what you prefer.

We’re here to help you build on top of what you already do.

Throughout the process of working with us, though, make sure to keep us in the loop. We do send out weekly updates to all parties in the transaction, but this communication will need to be reciprocal for us to have the greatest success. If the closing date gets moved, the appraisal has come in, or anything else has changed, it is important that you let us know. 

Having a weekly phone call to touch point is a great way to help us all stay in-the-know about what is going on in the transaction. This way we will be able to keep you updated, and you will be able to do the same for us.

The third point on how we build the best experience is that we remember it’s your business. This may sound obvious, but our ultimate goal is to never overshadow the mission, goals, and growth of your business. You have reached the point you’re at today by following your own path. So, while we want to help you build on top of what you’ve achieved, it’s also important that you still feel able to do things in a way that is comfortable and natural for you. 

When it comes to negotiating, your buyers and sellers have chosen you because of the way you were able to communicate with them. We’re more than happy to help with detail work, but we also want you to know that we don’t want to take the essence of your business away from you. 

Finally, it’s important for you to know that we at Moncord love to have fun. We work extremely hard to build success and we know you do the same. When you work with us, you can trust that you are working with true professionals who know how to deliver a positive experience and have a good time. 

To illustrate this characteristic, we actually had a little bit of fun while making the video above. Throughout the video, you may notice that there were seven changes that took place. If you think you were able to catch all seven changes, you can email Alex at alex@moncord.com for the chance to win a free Starbucks gift card. The first person to contact Alex with a complete and correct list of all the changes will be the winner of this challenge.

If you have any other questions or would like more information, feel free to give us a call or send us an email. I look forward to hearing from you soon. 


What Are the 5 Components of Developing a Strategy for Your Business?

How can you develop an overarching strategy for your business? 

The full answer to this question lies in a great book titled “Playing to Win: How Strategy Really Works.” It was written by A.G. Lafley, Roger Martin, and other contributors, and discusses the topic of developing an overarching framework, or “strategy cascade.” It was based on their own case studies of how they solved problems within their own industry. 

There are many ways to develop a strategy framework, but within the strategy cascade detailed in this book, there are five components you need to know about.

The first is defining your winning aspiration. What does your real estate business exist to do beyond just making money? What does winning mean to you and your team? Your winning aspiration must transcend money and carry your organization beyond that 10-, 15-, or 20-year mark into the future. 

The second component is defining where you’re going to play in the marketplace. This is also important because it will define where you’re going to decide not to play. Within the real estate market, we sometimes see agents working in multiple areas and not clearly defined on where they’re going to approach and attack the market. Within this specific part of the cascade, you’re defining which specific type of buyer/seller you’ll work with and which region you’ll work in. 

What is your overarching, winning aspiration?

The third component is defining how you’re going to win. This will define your value proposition and your competitive advantage within the marketplace. There are thousands of brokers you’re competing with on a daily basis for the same business. If you can’t clearly define what your competitive advantages are in the marketplace, other brokers will win more business. It’s critical to understand how you’re going to win the marketplace, what your competitive advantage is, and knowing how to execute these principles in your day-to-day business. 

The fourth component is what capabilities are needed. This includes what activities will enable your organization to win within the marketplace. What activities will create accountability? What activities will help business and sales development? 

The fifth and final component is what management systems you’ll need to execute your strategy. Think of this as your processes, procedures, and systems you have on the back end. For example, what type of CRM are you using? What type of lead follow-up processes and procedures do you have in place? These are small components of a real estate business, but a lot of them are needed to have a highly robust management system to execute your overarching strategy. Without having this last component built out, the previous four won’t work. 

There are more components to developing an overarching strategy—all of which we cover in our strategic consulting service—so if you’d like to know more about it, don’t hesitate to reach out to us. If there are any other topics you’d like us to cover, feel free to send us an email. We’d be happy to help. 

What Does Moncord Do Differently From the Rest?

I recently sat down to interview Kaley Hopwood, a licensed transaction coordinator and one of our teammates here at Moncord Real Estate Professional Services. 

So, what areas are brokers struggling with and how is Moncord able to resolve those problems? 

Kaley says that the key issue is with communication and time management. Missing deadlines can be particularly harmful to deals. As a transaction coordinator, it is her job to make sure that all of the fine details are sorted out and that everything in the deal moves forward smoothly. 

Time management is a big focus in our mission. Kaley told me that in her near decade’s worth of experience, she has never seen a transaction company as detail-oriented as ours. She noted that everything from our systems to our team members are great contributors to this fact.  

With the way our team does things, she explains, we are backing up our brokers in a way that means they don’t have to worry about certain details. 

When Kaley joined our team, we immediately valued her feedback. We knew that she had a great deal of experience herself, but we also knew that she came from a family who had all also been in the business. 

With this in mind, it obviously meant a lot for her to say that Moncord is the most proactive, detail-oriented transaction company she’s ever seen. 

Moncord is the most proactive, detail-oriented transaction company Kaley’s ever seen.

According to Kaley, our team always goes above and beyond. In her mind, going above and beyond means having everything covered for your clients and having great communication skills. 

Whether it is working on weekends, making extra phone calls, tracking down earnest money, or whatever else it takes—Moncord works hard to take care of our clients. 

If you have any other questions or want more information, feel free to get in touch by giving us a call or sending an email. We look forward to hearing from you. 

Answering our Most Common FAQs: Part 2

Welcome back to another one of our Q&A sessions. We’re glad to be joined by Kaley Hopwood, our transaction coordinator, to answer two questions in particular. 
1. Once a person is on board and the contract goes mutual, how easy is it to start working with us?
Just email us the contract and that’s it. It’s not complicated. You don’t have to open an app or fill out a bunch of paperwork. Once the deal goes mutual, you email it to us and we get to work. It’s really that simple. 

2. What does our onboarding look like? Why is it critical to get that done? 
With our onboarding process, we send a small welcome packet to our new clients. This packet covers everything that we do in reasonable detail. The first couple pages contain information about you and your business, including other information we’ll need such as passwords and login information. Since we’re working on your behalf, we need to know everything about your business that you do. Questions include where you’re currently located with your license and contact information for your preferred escrow and lender. We also have questions about your goals and how we can help you achieve them. 
The rest of the onboarding packet details information about us and our services. It’s easy to read—you can probably get through it in a couple minutes. We want to make sure everyone’s on the same page in terms of how we work and how we expect to be worked with. 

We want to make sure everyone’s on the same page.

This packet has streamlined much of our onboarding process and saved the broker time because we didn’t have to keep going back and forth asking one question after another. This packet is still evolving and it will grow into better questions we can ask so we can get to the heart of the information that’s really important. 
If you have any other questions you’d like answers to, don’t hesitate to shoot us an email. We’d be glad to help you. 

Why Jodie Feels Moncord Does Everything They Promise, Plus More

Jodie Weir

Weir Real Estate Group at Owner/REALTOR

Listen To The Audio Testimony Below:

“I started with Moncord, we had an operations manager who ended up leaving the team so we were in a place where we really needed to make sure that files that were in progress, those clients were being contacted. I put a post on Facebook and there were a few different people that had referred Moncord. So I met with Lisa along with a few other transaction coordinators and the thing that I really loved about her was, one, adorable! But she’s just a nice and caring human and we were going through a transition of our team and all the other transaction coordinators I went to gave me a list and said, that’s it! Where Lisa was like, okay you’re in a transition period, we want to be a part of your team, we’re here to help. The way that she presented the different things that they did and also with her background of experience of being a lead buyer specialist. Everything that they do, I feel like they do everything they promise to do plus more and they are always on top of it. I do refer them a ton. I would just tell them that they absolutely need to use them because they will make their life so much simpler. They can trust them and know that they are putting their clients and files in good hands. What they do takes on hundreds of hours that I would be doing. Just really being able to rely on them and trust them to know that what needs to be done is going to be done and not have to worry about that all the time. And also you know, doing the different projects that they are doing with each file and doing addendums, talking to clients, talking to other agents all of that kind of stuff. All the day-to-day tasks of what needs to be done to facilitate a transaction—they do. That frees me up to hopefully get more deals.” 

- Jodie Weir

How Moncord Allows Lloyd to Focus on Higher Return Activities


Lloyd Ball

President/Managing Broker at Anomaly Commercial

Listen To The Audio Testimony Below:

“I heard about the idea from Alex that he was going to launch a business. And I had known that his wife had already been in this space for a long time so I was excited to work with them from a commercial perspective. This was about a year ago and it’s been a great partnership ever since. It seems like their service level is above and beyond because I’ve had other commercial brokers compliment me on how fancy our system is because as soon as something goes into contract there’s this barrage of emails that goes to all the stake holders in the deal letting them know when time lines are and when XYZ is due, that escrow is set up and it just works. It all comes together very nicely. That said, it’s just constant above and beyond compared to what I’ve seen in the past. And I’ve been in real estate for 16 years so I’ve seen a lot of it. Specifically for commercial people that I work with all the time, I kinda don’t want them to have Moncord! No, I’m just kidding. I would say that it really gives you an edge, it allows you to focus on the higher return activities instead of working on transaction management, which is crucial and it’s very important because any deal can fall apart if the key people kind of take a back seat and they don’t drive the deal. I would say it makes you more productive. For people in my position most of the time they don’t like paperwork and they’d rather be in the field talking to people and looking at property and analyzing its highest and best use. So I’d say it’s going to make you a better real estate professional. I don’t have to worry that I’m going to miss a date, I don’t have to keep going back and looking at the contract and figuring out all those things that are key and crucial to keep me out of trouble but also keep the deal moving forward. First of all, it’s a stress reliever and then second of all it makes me look like I’m bringing a team to the table that’s professional. I do have a team but not on that side of the business and now if feel more complete and it gives me a sense of pride and confidence. Lastly, it’s freed up my time to not have to focus on those details and it’s allowed me to continue to prospect and focus on revenue driving activities.“

- Lloyd Ball

How Moncord Allows Christen to Focus on Business, Not Paperwork

Christen Cripe

Owner/Real Estate Broker at Thompson Carol Real Estate

Listen To The Audio Testimony Below:

“I started working with Moncord Professional Services because I was referred by another broker who is a top producing broker in our area and he told me how fantastic they were, so I wanted to give them a try. The first transaction that they coordinated for me I had Jennifer working with me and she did a fantastic job and it was such a smooth and easy transaction that I wanted to keep using them. We’ve, over time, just developed a really nice relationship where I know what to expect from them and they know what to expect from me. It’s given me lots of free time to focus on other things and know that my paperwork and my files are handled and I don’t have to necessarily be the one to handle them. I’m actually going to be out of the office for the next two and a half weeks and Jennifer has been helping me. She’s got all my files put together so that when I leave and when I come back everything will be ready. I’ve got a couple listings going on the market the day I return and the paperwork is already done. In fact she’s working on inputing the photos for me as we speak. I’ve already referred Moncord several times to lots of colleagues who work in the industry with me. What I generally tell all of them is that they’re very organized, they are very professional, and it will allow you the time that you need to go out and prospect for new business or go out and do what you need to do without worrying about the paperwork. I have a very structured calendar and I do lead generation and prospecting a certain amount of hours per week and I just don’t have to worry that something on a transaction is going to come up that I have to handle that’s going to interrupt that time. So it’s really allowed me to continue to just focus on lead generation and prospecting and know that Jennifer and Lisa have my back. My paperwork is taken care of. If I need something signed by a client they’ll handle it for me and I can just go do what I need to do to generate more clients and generate more business.”

-Christen Cripe


Answering our Most Common FAQs

Whenever we’re onboarding new clients or answering questions for prospects interested in using our services in the near future, two questions in particular get asked the most often:

  1. How do we get compensated?

  2. Can we draft addenda for the real estate agents that we serve?

To answer the first question, we get compensated when you get compensated. If the transaction closes and we’ve put in the work to help you close that transaction, we’ll get compensated for that work. If the transaction doesn’t close, however, we don’t charge you a fee and we don’t get compensated.

We believe in building a partnership with you and we know the challenges of the market. There are times when deals fall apart where we may have done a lot of work up front, but we won’t charge for that because we know that you did a lot of work up front and you’re not getting paid for it either. Most of the time when a deal falls apart, the real estate brokers we work with are very good at getting whichever client they were working with under contract somewhere else and moving the deal forward.

We believe in building a partnership with you.

To answer the second question, yes we do draft addenda for the brokers we serve. Our transaction coordinators are licensed, which gives us the ability to draft addenda and manage that process.

The one thing we don’t do while drafting addenda is write down verbiage. This is because of liability reasons. If a broker needs addenda drafted, they give us the language they want to use for it and we make sure that language gets placed onto that addenda verbatim. We then manage that process to get signatures from the respective parties, whether that’s the buyer, seller, another real estate agent, or whomever. We then send that document out to the right parties that it needs to go to within the transaction. This creates more efficiency for the broker so they can keep moving forward and growing their business.

Stay tuned for future videos where we’ll address more frequently asked questions. In the meantime, if you have any questions, feel free to give us a call or send us an email. We’d be happy to help.

Improve Your Marketing Campaigns By Adding This Tool To Your Arsenal

Today I’m here with Tim Mangold, who is a digital advisor for Moncord, to share some cool things with you on how to better market your listings. 

To really step up your marketing game, you need to use custom property websites. These websites generate more listings and market those listings more successfully. 

Yourhome.studio is the brand, and the websites can normally be purchased for $150 here.

However, today we are offering these websites for only $33! Reserve your order in the next seven days to lock in that great deal.

Better yet, if you are new to Moncord and have never done a transaction with us, but decide to give us an opportunity to provide you with Transaction or Listing Coordination Services, we will credit a one time $33 on your first transaction. So in essence it's FREE on your first order to try Yourhome.studio property websites!

Most of the time, real estate agents have their print marketing game on point. They present beautiful flyers or have special brochures about a property, but we see them struggle with digital marketing. 

Custom property websites are your digital solution.

Using Tim's custom property websites has given his team some great results, and they want to share that success with other brokers. 

Everyone knows that buyers start their home searches online, so presenting them with a website that contains all your listings will really wow them.  

If you purchase one, you’ll get to speak with Tim’s team who will show you how you can use it to generate the most business. It’s more than just a website that looks good. It really is your first step to creating a great digital marketing plan that will be the foundation for capturing leads. 

We use the website to capture those leads in two ways. 

First, Tim's team offers a free pre-inspection report and a tips and tricks document that explains how to submit the most competitive offer. Second, we put a tracking pixel on the homepage which will continue to advertise to potential leads as they surf the web. 

There is so much more about the websites that you should know, so I encourage you to email Tim at Contact@MangoldHomes.com or call 425-205-0791 with any and all questions you may have. This really is a great digital marketing solution. To order a custom property website, just click here!

As always, if you have any questions, please feel free to give me a call or send me an email. I look forward to hearing from you! 

Why Shari Describes Moncord as Dialed In and ON IT

Shari Jansen: Avenue Properties

Shari Jansen: Avenue Properties

Listen To The Audio Testimony Below:

"Well, since I introduced the two of them, through real estate working at Keller Williams years back as a CEO team leader, Alex and Lisa started doing transactions for their office. I had just moved to a new office called Avenue Properties and he said, can you give me shot? I said I’d love to, absolutely love to. So that’s how we began and I introduced them to our whole company and just started, every deal we have, we use Alex and Lisa, every single one. We had a very difficult transaction, it was a custom build, international buyer. He’s a principal for a new division of Microsoft, high end stuff. It took 10 months from the time we basically stole the house from the builder. We brought Lisa in upon purchase and sale, huge deposits of earnest monies, big chunks of money. I mean that girl probably should have been paid quadruple what she got! Because they were there the entire 10 months keeping this family in the loop which was really important. The things that she would view as important were on my priority they were hers, which made her a master of what she did and I was a master at what I did so that’s how we team approach. It turned to be awesome, we’re all good friends, this family we’ve made very dear friends with them. It turned out amazing actually. They are ON IT. They absolutely don’t skip a beat. They have their checklists, checklists, and checklists. Which going into a different company, having them going into ours, she was familiar with the paperless pipeline it was really our master checklist for our designated broker, and she just dialed in, knew everything. The intro letters that she sends to the clients right from the time of purchase and sale agreement are incredible. She’s does a lot of explaining of things that as a new buyer, things like that, she really handles that beautifully. I say she, but it’s Lisa and Alex. So yeah, very, very happy with them. We just hand them a file, and once that electronic file goes over I know it will get done, I don’t have to worry about it. She sends us everything that is checked off and done so we know it’s completed. I don’t have to double check her, she double checks me which I love that. They’re very, very good and always keeping you informed and CC-ing clients, CC-ing all parties and keeping everyone in the loop. She’s made it so that, we just closed two pendings this last week, we’re just selling so my time isn’t in the office it’s out in the car with my clients."  - Shari of Avenue Properties

Why Roger Trusts Moncord to Get Things Done

Roger Bitner Sr.: Synergy Properties

Roger Bitner Sr.: Synergy Properties

Listen To The Audio Testimony Below:

“Lisa was referred to me from an escrow officer that I’ve done business with for a long time. And that probably occurred, I don’t want to say the exact date but let me think about this for a second, probably she’s been my transaction coordinator for three years plus. And so it was an introduction, a referral from an escrow officer that I trusted and did business with. I’m used to being a business owner so lets just say that in the first two years with Lisa, I’m a believer in that when you hire somebody, [you] let them do their job, so I basically did not talk to Lisa for the first two years, and I met her probably two years after I hired her. So basically she gets it done, and I only ask her to call me if it’s an emergency and she can’t solve the problem, so that’s how she helps me. Well I’ve referred them to probably four or five brokers within the framework of our office at Keller Williams over the last couple of months. They’re responsive, I love their online cloud based transaction system. It gives me access over my cellphone, my iPad, over any computer that I’m accessible to. It allows my back office admin to track what’s going on. I work off of a template in agreement that I’ve worked with her on certain tasks that she performs for me and the greatest thing that I can say to the people that I refer to is that she gets it done and you don’t have to worry about it. I pay them for the services and we just negotiated all the steps that take the burdens of closing a transaction off my back. And it’s rare that she has to chase me to have me solve a problem that she can’t solve herself. Not quite sure what else I could do other than I’d give her five stars and I’ve recommended her to other agents and I don’t take a recommendation lightly.”

How We Came To Be

We are Lisa and Alex Mont-Ros and we are the founders of Moncord Real Estate Professional Services. We wanted to take this opportunity to give you a little background about our company, how it came to be, and how we’ve been able to grow.

Both of us had been successful in selling real estate for over a decade at a high level. Lisa was with a wildly successful team, but was always limited by not having high-level transaction coordinators. The entry-level admins filling the role just didn’t know the business well enough to be very effective.

Once we went from having one to three children overnight, that real estate life wasn’t feasible with our schedule anymore. That’s when Lisa decided to do transaction coordination on the side, working with about five brokers. She handled everything for them from transaction to close and in less than two years, those five brokers had turned into 50. At that point, we both decided that we had no choice but to make this a business.

Now we work with about 70 brokers across all major brands in the Pacific Northwest and will be expanding to Las Vegas and California next.

A nationwide expansion is in our future plans as well.

In addition to providing high-level transaction coordination services, we also offer strategic consulting. We wanted to add more value to the brokers we served in order to help them develop their businesses.

We offer many different types of strategic consulting, including providing transaction analysis reporting for our clients on a quarterly basis. We show them trends we see in the marketplace and in their business to see how they can become more efficient and successful as brokers.

With all of those services bundled together, we don’t see anyone else out there doing what we do in the marketplace. Our mission is to be the most customer-centric transaction coordination company in the industry. We are well on our way to accomplishing that as we move into Las Vegas, California, and eventually the rest of the country.

If you have any questions for us about what we do or how we can help you out, don’t hesitate to give us a call or send us an email. We look forward to hearing from you.

Why Hire a Transaction Coordinator?

We believe that there are two foundational reasons why a real estate agent would choose to hire a transaction coordinator like ourselves. The first is to save time, the second is to ensure great customer care.

Not a lot of agents are aware of this, but it takes 10 to 20 hours to manage a single transaction from beginning to end. Instead of spending a lot of that time signing contracts and communicating back and forth with your client; you could be leveraging that time to grow your business. You could also be coming up with different ways to generate revenue or just spend more time with family.

A lot of agents out there are not leveraging their time effectively in order to grow and scale their businesses. When a real estate agent wants to increase their business, they have to take a closer look at their time management and determine where the inefficiencies are in their business so they can cut them out. Hiring a transaction coordinator is one of the ways you can offload some of those “time vampires” in your business.

When we succeed, it’s good for both of our businesses.

Great customer care both leaves your client happy with the service while also establishing credibility as a professional. With a transaction coordinator managing the process from A to Z, it takes a huge weight off your shoulders. It also helps with your referral business. Here at Moncord, it’s normal for us to get a thank you message from a buyer or seller after the transaction. They thank us for relieving their stress and helping them feel comfortable. That’s good for both of our businesses because we’re working together as a team.

We believe those are the two most important reasons to hire a transaction coordinator. They save you time so you can focus on higher dollar-producing activities and they maintain your reputation and credibility through great customer care.

If you have any questions for us or are interested in hiring us to help your next transaction along, give us a call or send us an email. We would love to hear from you.

7 LinkedIn Hacks for Growing Your Business in 2017

By Amanda Creter

By Amanda Creter

When it comes to marketing yourself and your business on social media, what are the first platforms that come to mind? Facebook tends to be the first place most young professionals and entrepreneurs turn to. Although Facebook can be a great resource to grow your presence on social media, many tend to overlook other outlets. One that a lot of individuals don’t invest much time into is LinkedIn. Many view it as a forum to look for a new career or recruit new talent for big corporations. It is not commonly associated with small business, entrepreneurs, or fields such as Real Estate. However, given the chance, LinkedIn could benefit you in more ways than you realize, and here are 7 hacks to kick starting your business presence on LinkedIn.

1)      Complete your Profile. This may seem like a pretty straightforward task, but you would be surprised by the amount of LinkedIn users who have not completed their profiles. A complete profile lays out a better story of your history, your skills, and how you may be a valuable contact to someone.

2)      Create a Business Page. LinkedIn is not just for professionals looking to change careers. You may not think you will gain much from LinkedIn outside of connecting with others in your industry, but it is a good way to keep in contact and up to date on potential clients.

3)      Link your Business and Personal Pages. This way you can promote your business on your personal page as well. You can also link your personal page to your business website. By linking these two pages you give connections a look into yourself personally (the individual behind the brand that they can relate to) and by showcasing what your company/business does.

4)      Join/Start LinkedIn Groups. See a group that interests you? Maybe it’s about Marketing, Real Estate, or the area you live in. Whatever it is, join in and share your opinions (or expertise!) If you don’t see a group that interests you, or you see enough mention of a topic that doesn’t have its own outlet, create a group for it! Maybe you are in a large group of other Real Estate Agents and you want to connect with a handful of them specifically. Create a smaller group to converse in, you never know what resources they may provide in the future.

5)      Update your Company Page Frequently. Use this to your advantage. Post frequently, but make sure your posts hold value. Don’t post something that you wouldn’t put on your website or other business pages you have. Add your blog, but make sure they have content your audience would find beneficial. Post visuals, but make sure they are eye catching. Don’t just post any image that comes your way.

6)      Interact with other Professionals (but don’t accept/invite everyone!). Be picky. Yes, you are on LinkedIn to network and make new connections. But not everyone that adds you to LinkedIn will be relevant to what your goal is, growing your business. Take the time to review the profile of every person that adds you. If you think they could be a resource or potential client, then feel free to add them. And this goes the other way around as well. Don’t start adding people to grow your connection count. Quality over Quantity is an important adage to live by in this situation. If you add and accept just anyone, eventually your 3rd party connections will be a complete mess, and you won’t be able to keep up with those who have pertinence to your business.

7)      Customize your URL. This will make it easier to search for you and share your profile with others.

LinkedIn isn’t a good fit for everyone. Those who are not looking to grow a business, change careers, or Network, will most likely stick to platforms like Facebook where they can keep up to date with friends and family. This makes LinkedIn a more niche platform for professionals to use. Take the time and learn the ins and outs of LinkedIn, stay up to date with the changes it makes, and it will pay off for you professionally!

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Is A Marketing Assistant Exactly What You Need?

By Amanda Creter

A new world of possibilities for the modern day Real Estate Agent has been unlocked when it comes to marketing. Many professionals have integrated new strategies and tactics that are setting themselves apart leveraging social media and other distribution channels. However, with these new opportunities also come new responsibilities and many Real Estate Agents simply don’t have the time to invest to make sure they are staying competitive. This is leaving quite a bit of their potential market untapped, open to other Agents who have taken steps to monopolize marketing.

How have they done this? Aren’t they just as busy? They were most likely in the exact same boat as the next agent. So when it came time to expand their team, they looked toward the role of a Marketing Assistant, knowing the advantages such a role would give them in the industry. A real estate team can benefit from many roles, each specializing in their respective duties. Why should a Marketing Assistant be at/near the top of your list? Here are a few areas of value one can bring to your team.

·         Generating/Creating Content – Most Real Estate Agents don’t have much time to post anything other than Congratulations to clients who have just sold or purchased a home. Writing is also not every Agents strong suit. A Marketing Assistant can help a Real Estate Agent or Real Estate Team bridge the gap by creating marketing content. Whether this be weekly blog posts, systematic posting on social media (Facebook, Twitter, Instagram, etc), or adding relevant material on an Agent/Teams website, this creates a web presence they wouldn’t otherwise have. 

·         Lead Management – While they are running your social media presence, they can also be monitoring and following up on leads that come through these channels. Today’s Real Estate Agent has so many lead channels to choose from or invest in, which can become overwhelming. Often times the leads go unchecked because an Agent/Team doesn’t have the time to follow up. Adding this task into your Marketing Assistant’s duties while he/she is already managing your marketing initiatives may be a cost effective way to ensure your leads are not wasted.

·         Market Research – You are busy working with clients and growing a team. You most likely do not have the time to sit down and research what makes your competitor more successful, or what you could be doing more effectively. A Marketing Assistant will be able to do this and provide you with a comprehensive break down on what you are doing well, and what could be improved upon. This may provide you or your team a distinct advantage over the competition.

·         Advertising – The preferred way for Real Estate Agents is to operate and build their business through word of mouth. This takes time to build and Agents still need to cultivate their message to their past clients to maintain their referral business. For a newer Agent, or an Agent trying to grow a team who needs leads to distribute to their team of Agents, a referral based business may not  produce enough leads to sustain a team. When it comes to advertising, many Agents may be challenged finding where to start to build a sustainable pipeline of leads. A Marketing Assistant can spearhead lead pipeline growth initiatives while managing the projects.

A marketing assistant is not only limited to helping out in the areas mentioned above, but those with more experience can take on and understand SEO and Social Media strategies, digital transformation initiatives, and planning/overseeing promotional activities or customer appreciation events. Depending on the structure and goals of your business, a Marketing Assistant can be salaried or paid hourly. If you have your sights set on continuing to grow and are unsure of how to execute against a true marketing strategy, this hire may play a vital role to your organization.

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